In its earliest phases back in 2006, Twitter used to serve as a microblogging service where the users were allowed to post 140 character post to update their status in order to let their family, co-workers and friends know what they were up to. With the advancement in web technologies and commencement of Web 2.0, Twitter has exploded into a powerful platform for the consumers conversion and the sharing of limitless information.
The distinct feature of real-time conversations on Twitter no doubt has revolutionized the world of consumerism by bridging the gap between company and consumers. Through this medium the consumers have got a platform to share honest feedback on unified public platform every day, which makes the other consumers aware or be known about an organization and its products/services.
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