SEO is getting tougher and tougher each year because more and more businesses are getting savvy to the ROI when it comes to Search Engine Marketing and SEO. Now more than ever, having a high ranking in the search engines is extremely important. With the changes in Google such as Penguin and Panda, it has become tricky to rank high and requires special skills by an experienced professional. In order to stay ahead of the competition, you need a specialized SEO consultant.